I was raised Catholic, meaning I was taught from a very early age that asking for help from non-Catholic deities and entities was a huge no-no.
When I decided around the age of 16 that being Catholic was not a good fit for my person any longer and began to explore other spiritual areas in earnest (Nature, the Celts, and Druids were my first three), I still carried with me the tense and sticky feeling of guilt that calling upon these other sources for guidance was Not Okay™.
It took me years to shake the feeling, until I redefined my personal relationship to deities and what they represent in the world.
Here's the thing about Gods and Goddesses -- they are, at their core, archetypal embodiments of the collective human experience. So wherever you fall on the deity belief spectrum, there's always room for their personalities, their struggles, their triumphs, and their mistakes to tell a story and teach a lesson at the individual, community, and global level.
Which is huge.
Gods and Goddesses are the faces that identify the faceless, the names that sound out the nameless. They are the personification of the human experience, with the added bonus of being exactly as wacky-weird-wonderful as they need to be to get the job done.
And when we call upon the energetic construct that is that God, or that Goddess, we invite in the energy that can help us get our job done too. It's powerful stuff.
I, Kittie, do not personally identify as fully Asatruar or Heathen, despite my strong Scandinavian roots and love of (nearly) everything Viking. I have too many other spiritual influences in my head and heart to pick just one path in this lifetime. But I do invoke Thor every time I use my hammer to stamp on my jeweler's anvil, because when I ask the energy of Brave Strength to assist me, I find that I strike more true, and with greater confidence. (Also, one of my personal guides is Nanna, so if you ever want to talk about getting advice from ancient energies, I'm your gal.)
And Thor is not my only intangible helper. I call on Ganesh whenever I'm working on a writing project; I ask Artemis for help when I'm not feeling well; I say hi to the Morrigan whenever I see a crow (because it never hurts to be on her good side).
Invoking their names is a shortcut in the best possible way; it connects me to all the power and wisdom that renders them immortal in human minds and hearts.
I might focus on the name of a God or a Goddess, but I'm actually asking my fellow humans for help, past, present and future. And that's magical.